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ADVERTISING PROJECTS

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PROJECTS

PHOTOGRAPHY

UNIT 1 STRATEGIC WRITING

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EXAMPLE OF A CREATIVE BRIEF AND AUTHOR'S NOTE

To view this sample, click here.

UNIT 2 STRATEGIC WRITING: PUBLIC RELATIONS

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FUNDRAISING LETTER WITH A STRATEGIC MESSAGE PLANNER

COMPANY BLOG POST

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A NEWS RELEASE WITH A BACKGROUNDER AND FACT SHEET

For the whole project, click here!

UNIT 3 STRATEGIC WRITING: ADVERTISING

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PRINT AD

ASSIGNMENT OBJECTIVE:

Write copy for a full-page magazine ad for AsparFlakes breakfast cereal with the provided Strategic Message Planner.

Continue to the next slides for more information on the project!

TV AD AND STORYBOARD

This project includes a creative brief, storyboard, and script. To view it, click here

OUTDOOR ADVERTISING

ASSIGNMENT OBJECTIVE:

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Create a rough layout of three billboards and an airport poster with copy for the Nebraska Tourism Commission.

Continue to the next slides for more information on the project!

For the whole project, click here!

SOCIAL MEDIA CAMPAIGN

ASSIGNMENT OBJECTIVE:

Create six frames of copy and sample images for National Geographic's Instagram story along with five mock Instagram posts and captions for their"Four Facts of Your Favorite Animal" feature.

Continue to the next slides for more information on the project!

For the whole project, click here!

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IMC Group Project

PROJECT OBJECTIVES:

Write and produce at least four executions using a variety of tools that target Hispanic millennial parents educating them on the company Omaha Stem Ecosystem.

Continue to the next slides to view the executions!

For the whole project, click here!

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LEARNING LETTER

To view this assignment, click here!

Develop a one-page reflection on what you’ve learned and how you intend to use it in your career.

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