PROJECT INSTRUCTIONS: SLIM WHIMS BLOG POST
"Imagine that you’re a communications specialist for SlimWhims (please read the strategic message planner on pp. 178–182 in your textbook for background on this company). Using information from the SMP, please write a blog post (4–6 paragraphs) on SlimWhims’ new advertising focus.
Your blog should include a headline, internal headlines, at least one bulleted list and links (underlined words). Please also include an image. You may make up any additional information that you need (of course you couldn’t do this for a real post), but please don’t contradict any information in the SMP."
Who are we?
SlimWhims was started in 2005 by Michael Campion, an award-winning gourmet chef who has lost 85 pounds following the same SlimWhim approach. After being redesigned in 2018, there are 24 different meal options to choose from, all of which include even more fresh, healthy ingredients. Our meals are proven to be effective and even include 100% of the daily recommended value of 21 different vitamins, that are vital for a healthy diet. Don’t just take our word for it, check out some of our latest awards.
Named top 200 best companies to work for in the United States.
Named a top company for employee diversity.
Michael Campion, founder of SlimWhims, was awarded a Lifetime Achievement Award by the Master Chefs of America Association.
Why do I need SlimWhims?
We know how frustrating losing weight can be. There is never enough time to research diets, go grocery shopping, plan for meals, and prep your food. That's why we're here for you! SlimWhims comes in convenient vacuum-sealed packages that are microwavable for a fresh meal in under a minute. Each meal is approximately 300 calories and packed with fresh vegetables and lean meat.
How are we different?
We get it. There’s always a new diet promising fast results while seriously lacking in the favor department. The meals leave you unsatisfied and more likely to give up. At SlimWhims, we value gourmet food. Healthy food doesn’t have to mean repetitive, unsatisfying, and bland meals. SlimWhims uses a variety of spices to keep you satisfied and craving health-friendly foods. With 24 different choices for breakfast, lunch, and dinner, you’ll never get tired of the same meal over and over again.
“Losing weight shouldn’t mean losing your passion for a healthy, delicious meal.” -Michael Campion
How do You start?
If you’re ready to start a program that values a healthy lifestyle with sustainable weight loss, then SlimWhims is right for you. You can pick up your SlimWhim meals at your local natural grocer for only $9 a meal. Say goodbye to fad diet culture and hello to your new convenient healthy lifestyle. For more information on meals, visit www.slimwhims.com/faq